Ask agents where their buyers come from and they say social. Ask where their sellers come from and the answer is more often referrals and neighbourhood presence, which is print territory.
Digital wins reach
A story or feed post costs nothing to distribute and finds buyers actively browsing. It is the top of your funnel and it should carry most of your posting energy.
Print wins trust
A well-made brochure at a viewing signals professionalism in a way a phone screen cannot. Sellers judge how you will market their home by what they can hold. The winning move is not choosing; it is producing both from one source so the brand, photos and price always match.